Sep 5th, 2010 - ... Neue, Paratype, etc. I have already warned them not to use the pirate fonts but they ignored me. They mocked of me. The Brazilians also asked for these fonts for graphic and design works! The administrators or moderators almost didn't ...
Oct 14th, 2003 - Bitstream's Swiss 721 is a good substitute to the Neue. Commercial of course. But Google comes to the rescue. Look for Lilian Homepage - Fontes - S.
Weird though that if you have to (re)create a logo, for which you will be paid you hate to pay others ...
Sep 10th, 2006 - I can't find an exact match. Something that gives the same sort of feeling is the Neue Helvetica Heavy. But that Helvetica is by far not as geometrical as your sample and you would have to do some serious modifications to get close to cherish.
Nov 16th, 2010 - It's OK, I found it myself:
Grandesign Neue Serif (http://www.abstractfonts.com/font/12517)
Very nice fontface - see also Grandesign Neue Roman (http://www.abstractfonts.com/font/12518)